G.G.: It really didn’t start until I was a young teenager. WWD: What role has beauty played in your life? I’m learning from them the most, and for me, it’s all about the interactions I have with them and always keeping the conversation open and honest. I’ve been sharing my story for so long and I thought it was something fun to communicate to my followers and get support from them, too. WWD: Why is it important for you to use your platform to raise awareness for different causes? It’s my gift to her and it also raises awareness, so that’s the cherry on top of everything. It might not be a shade that she would wear all the time because she wore nudes and reds, but it’s paying homage to her and everything she’s taught me and instills in me every day. During our first meeting for the shade we went over formulas and colors and it was overwhelming, but then all of a sudden someone said ‘Let’s name it after your mom.’ There are one or two lipsticks out called Judy, but not in this shade so that made it special to me. G.G.: I wanted to do something for Breast Cancer Awareness Month and the brand already had five lipstick shades and told me I could create my own pink. Also, I feel like I personally hadn’t heard of a makeup brand that is so intensely involved with a charity and I felt passionate about this since the get-go. I’ve already heard great stories about The Keep a Breast Foundation and their app and how it teaches you how to test yourself and showing step-by-step to do self-checks. There are so many products and things coming out every day and we have so much visual stimulation on Instagram and all the trends happening within the beauty community, so this is just taking it back and making a real change. G.G.: The beauty community is so saturated right now. WWD: Why is this partnership important to you? Besides working here and there with charities I hadn’t been full on with a charity benefiting breast cancer and raising awareness, so when my manager called me about this makeup brand and how they collaborate with charities and breast cancer was one of them, I tested all of the makeup and it’s really amazing products and I thought what better way to bring together charity and beauty? Gigi Gorgeous: I always have been passionate about cancer, specifically breast cancer, because my mom passed away when I was 19, so the cause is a close thing to my heart. WWD: Why did you want to collaborate with CrushXO?
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